A long number, also known as a virtual mobile number, dedicated phone number or long code, is a reception mechanism used by businesses to receive SMS messages and voice calls. As well as being internationally available, long numbers enable businesses to have their own number. Long numbers allows a wide range of industries to generate large amounts of mobile-originated SMS from the subscribers, such as wireless application service providers, mobile virtual network operators, mobile virtual network enablers, SMS aggregators, Re-sellers, advertising agencies, media channels and mobile infrastructure providers.