Promotional SMS is a form of mobile marketing where a Text SMS is sent to lakhs of numbers which includes promotional content about the products/ services and features .A promotional message can come in many forms, such as a television or magazine advertisement, Real Estate or a slogan on a product package or about any other offer .Whatever form it takes, the promotional message is meant to get across a certain message about the service the company is promoting. The cost effectiveness of the promotional campaign by using Bulk SMS service make it ideal for newly launched of small scale businesses as well as an industry.