These are the informational messages which are sent to your students, members or customer to pass on information necessary for them. Using our Transactional SMS Service you can send SMS to any number (both DND and Non-DND) any time. What all you have to do is to get your SMS template approved from us .Once template is approved by us, you will be having the system either using control panel/API to send transactional SMS. The transactional SMS will go with 6 Characters ALPHA sender id, e.g. LM-ALPHA which helps your users to identify your brand/company name easily.